A men's and women's Twenty20 cricket league held annually in West Bengal, the first in India to feature both.

Challenge

The Bengal Pro T20 League, a groundbreaking T20 cricket league featuring both men's and women's teams, faced the challenge of establishing a strong social media presence from scratch.

Launch a strong digital identity from day one. Generate early buzz, sustain engagement across a lengthy tournament cycle, deliver real-time match coverage and scale organically, all while navigating platform and operational constraints.

Objective

Create a robust social media platform for the Bengal Pro T20 League that resonates with the audience and establishes the league as a prestigious sporting event.

Strategy

Our strategy focused on building anticipation before the league, providing real-time updates during matches and capitalizing on memorable moments after it. Pre-tournament anticipation, consistent real-time match updates and fan-centric storytelling kept fans engaged before, during and after every match.

Result

Our social media efforts yielded impressive results.

• We achieved an impressive 27,000 followers and 250M+ reach within just 75 days of launching the league's social media channels.
• Our content resonated with the target audience, driving organic reach and engagement.
• We delivered real-time updates for every match, so fans were always in the loop.

Events

• Opening ceremony
• Player draft event
• Logo and trophy launch event
• Commentator and influencer events
• Closing ceremony

Impact

Followers within 75 days

27,000

Reach within 75 days

250M+

Cumulative audience, inaugural edition

150M+

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