- Client
- DS Group
- Discipline
- Events
- Year
- 2025
- Logo
Overview
The DS Group (Dharampal Satyapal Group) is a leading Indian multinational and FMCG conglomerate, founded in 1929 and headquartered in Noida, India. With a diverse portfolio, the group has a strong presence across multiple sectors, including mouth fresheners, food and beverages, confectionery, agriculture and luxury retail.
Sub-brands
- Catch
- Pass Pass Pulse
- Rajnigandha
- Pass Pass
- Ksheer
- Ovino
What we did
- Stall design and fabrication — custom-built stalls tailored to brand identity
- Planning and execution — end-to-end coordination, logistics and setup
- Branding and visual merchandising — engaging visual elements for better brand recall
- Product display and sampling — showcasing products with interactive demos
- Food tasting and experience zones — engaging visitors with live food trials
- On-ground engagement — brand ambassadors and interactive sessions
- Augmented reality (AR) and virtual reality (VR) experiences
- Gamification and contests — interactive visitor-engagement strategies
- Social media highlights and user-generated content — showcasing attendee experiences at the Maha Kumbh 2025
Gallery
Source: deck p.22–23