- Client
- Le Gourmet — Curated by Le Marche
- Discipline
- Digital
- Logo
Overview
Le Gourmet is a luxury-led grocery experience curating the world's finest foods. From live cooking counters to chef-style tastings, it transforms everyday shopping into a sensory gourmet journey, with exclusivity, craftsmanship and discovery at its core.
Challenge
The challenge was to elevate luxury perception, stand apart from conventional grocery formats, spotlight exclusivity and premium sourcing, build aspirational storytelling, and convert digital curiosity into in-store footfall.
Strategy
- Luxury-first content design with cinematic visuals
- Experiential stories from live stations and chef-led selections
- Creator-driven POVs spotlighting discoveries and exclusives
- Reinforcing the brand narrative: “Where Gourmet Lives”
Result
- Higher discovery of premium products and new categories
- Strong engagement for experiential and creator-led content
- A consistent luxury identity across all digital touchpoints
- Reinforced brand positioning: Exclusive. Experiential. Gourmet.
Gallery
Source: deck p.9