The fastest format of cricket: pure explosiveness, instant impact and high-intensity action.

Challenge

Position Sixes as the fastest cricket format and stand apart from the T10/T20 clutter. Build global hype from day one and share live match updates to maintain a strong cricket-first identity.

Strategy

Speed-first content with instant hooks: rapid highlights, mic'd-up moments and fan-driven hype, plus a sharp 30% entertainment layer that amplifies the action without taking the spotlight off cricket.

Result

Our social media efforts yielded impressive results.

• We reached 15,000+ followers and 62 million+ reach across platforms within just 20 days, including the tournament days.
• Content strongly aligned with fan interests drove sustained organic reach and engagement.
• Real-time match coverage kept fans connected and informed throughout every game.

Impact

Followers within 20 days

15,000+

Reach across platforms

62M+

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