A state-level T20 cricket league in Odisha with men's and women's teams, whose social channels we ran from launch.

Challenge

Launch a strong digital identity from day one. Generate early buzz, sustain engagement across a lengthy tournament cycle, deliver real-time match coverage and scale organically, all while navigating platform and operational constraints.

Strategy

Build pre-tournament anticipation, deliver consistent real-time match updates and amplify key moments through fan-centric storytelling, so that fans stay engaged before, during and after every match.

Result

• 27K followers and 89M+ reach in 75 days from launch.
• Strong content resonance drove sustained organic engagement.
• Real-time coverage kept fans connected throughout the tournament.

Impact

Followers in 75 days from launch

27K

Reach in 75 days from launch

89M+

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