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Promoting the world's best photography of falconry, weaponry, hunting and its heritage.

Client
Saudi Falcons Club
Discipline
Digital
Year
2021–22
Logo
Saudi Falcons Club and the International Saudi Falcons & Hunting Exhibition
Contest posters

Objective

  • Promote the world's best photography of falconry, weaponry, hunting and its heritage.
  • Give photographers an opportunity to showcase their work to a global audience.

Strategy

  • Create a strong brand identity
  • Build brand awareness through the buzz of the contest launch
  • IP curation and implementation
  • Marketing campaigns and management
  • UI/UX creation, design and logos

Achievements

  • The photography contest was initiated and executed by Endorphins Entertainment (EE).
  • We worked with the Saudi Falcons Club team.
  • A creative campaign ran across social media handles: in-stream video ads, stories and graphic ads.
  • The campaign garnered online registrations for the contest.
  • It boosted traffic on the website and other digital platforms.
  • We developed a colorful comic book to capture the imagination of young minds.

Gallery

The contest website on a tablet
Falconauts comic book cover
Falconauts comic pages on a tablet
Contest case report page from the Paperplanes Studio deck
Falconauts page from the Paperplanes Studio deck

Source: deck p.17–18